Founded in 1990 by Alexandre de Betak, Bureau Betak produces over 100 fashion shows, exhibitions and events around the world each year, combining creativity, avant-garde, innovation and memorable experiences.
Bureau Betak has long affirmed its ethical, environmental and social commitment through its international productions designed in its Paris, New York, Los Angeles and Shanghai offices. Today, Bureau Betak is positioned as a committed player in changing the standards of the fashion shows and event industry.
© Saint Laurent by Anthony Vaccarello, Paris - Spring Summer 22
BETTER BETAK is a laboratory and a collaborative space designed and initiated by Bureau Betak as a platform for recording observations, solutions and commitments to sustainable event management within the fashion & luxury industries and beyond.

SUSTAINABILITY
MANIFESTO

RE-SHAPING
THE SHOW

Bureau Betak envisions a progressive approach to sustainable production practices. We don't view sustainability as a constraint of creativity, but as an invitation to innovate, educate, and evolve as an example for the industry.

For the past 30 years, we have pushed the limits of our skills and passions to craft inspiring events as an industry leader. Our experience has led us to an important revelation:

That our planet is the most exciting set of all.

This Manifesto outlines our ideas, commitments and actions for anyone who wishes to understand our principles and follow our approach to sustainability while creating unique and unforgettable experiences.

We believe that awareness and best practice comes with the responsibility to share it. The fashion and luxury industries, with their immense power of influence, serve as a platform for change within and beyond their field.

A revolutionary mindset has always been at the core of our approach.

© Fendi, Milan - Fall Winter 22

2020

10 commandments linked to real-world actions executed before, during and after every event we produce.

This initiative has awarded Bureau Betak the ISO 20121 certification for sustainable event production.

© Dior, Paris - Spring Summer 20

2023

We are consolidating, expanding and sharing our actions in this Manifesto.

This code of conduct is designed as an open source tool and a guide that illustrates the practices we implement in our various fields of action.

© Saint Laurent by Anthony Vaccarello, Malibu - Men Spring Summer 22

“This is an open call to each of our partners - clients and collaborators alike - as well as industry players big and small who feel compelled to implement structural change, to take part in our motivation, ideas and tools.”

Alexandre de Betak

© Dior, Cannes - Cruise 16

THE
FUNDAMENTALS
OF
PRODUCTION

Bureau Betak produces more than 100 events per year.

The process, from brainstorming to execution, begins far before the show itself. In order to fully acknowledge the impact of an event, it is important to understand how it is actually planned, from the initial concept to the post-production stage. Our challenge is to implement sustainable standards despite this rushed timeline.

1
CREATIVE VISION

The first factor necessary to shift the production of events lies with the client itself, namely in regards to the elasticity of their vision and direction. We believe that our clients can remain faithful to their creative identity and their image strategy while implementing suitable compromises to reach a more sustainable vision at large.

2
AWARENESS

Awareness comes with education. Training all the teams involved and making sure everyone understands the stakes involved is crucial. An important prerequisite for a sustainably-minded event is a thorough understanding of the ecological and social impact that its production entails.

3
TIME & PROCESSES

An adequate allocation of time is crucial in rethinking and shifting current practices. Implementing specific guidelines is necessary to achieve concrete and measurable actions - which are all listed and detailed in our commandments.

4
MEASURE & IMPROVE

Monitoring our activity and compiling feedback is mandatory to improve practices from one event to the next. Responsibility also means limiting the pressure of our events on natural resources and therefore embedding circularity into every production. We aim to be a driving force in the eco-design of events, promoting innovative materials and new techniques to our clients. We are also striving to have ever more materials taken back and reused with our partners, nurturing local economies and creating value for a growing number of actors.

Awareness
is our collective responsibility.

© Bottega Veneta, Milan - Spring Summer 23